5 Steps to Start an Event Stationery Digital Product Business

Let’s be real - who hasn’t gotten lost down the Pinterest rabbit hole of dreamy wedding invites and adorable baby shower templates? (Just me? Okay… but I know you’ve at least pinned one pretty RSVP card at some point).

The truth is, the event stationery world is HUGE. Weddings, birthdays, graduations, baby showers - people are constantly celebrating. And guess what? They’re willing to pay for beautiful, customizable designs. That’s where your digital product biz comes in.

1. Pick Your Niche (Don’t Try to Do It All at Once)

Instead of trying to design every kind of invite ever, start with one category:

• Baby showers (super popular year-round)

• Weddings (high-ticket, seasonal peaks)

• Kids’ birthdays (busy parents = your dream customers)

Choosing a niche helps you focus your style, keywords, and marketing. Later, you can expand, but first — let’s keep it simple.

2. Choose Your Design Tools

Good news: you don’t need fancy Adobe skills to get started. Canva(I highly recommend this one), Affinity Designer, or even Procreate (if you’re more artsy) are perfect beginner-friendly tools.

👉Pro tip: A PLR (Private Label Rights) invite template can save you hours of design time and get your shop ready faster. I’ve created 300+ that’s done-for-you invitation templates and ready to sell — you can grab it here.

3. Create a Small, Polished Collection

Instead of uploading 50 half-baked designs, aim for 5–10 cohesive templates that look like a set. For example:

• A wedding suite with invite, RSVP, and details card.

• A birthday bundle with invite, thank-you card, and cupcake toppers.

• A baby shower set with invite, diaper raffle card, and favor tag.

Bundles = higher perceived value (and yes, you can charge more).

4. Showcase with Stunning Mockups

Flat images don’t cut it anymore. Customers want to see what their invite could look like in real life. That’s where mockups come in — styled stock photos where your design looks like it’s already printed.

If you’re not into photographing your own, you can grab ready-to-use mockups and just drag-and-drop your designs. Honestly, switching from flat previews to mockups was the game-changer for my sales.

5. Set Up Shop & Optimize for Search

Whether you go Etsy, Creative Market, or your own Shopify, the magic is in how you list your products.

• Use keywords people are actually searching (think: “rustic wedding invitation template” vs. “cute invite”).

• Write friendly, clear descriptions that highlight customization and instant download.

• Tag seasonally — brides plan months ahead, so load up spring wedding templates in the winter.

Starting an event stationery digital product business doesn’t mean reinventing the wheel. With a focused niche, simple tools, and a polished storefront, you can build a steady stream of passive income — one pretty invite at a time.

So, are you team baby showers or team weddings? (No wrong answer — just lots of potential customers waiting for your designs!)

Here are 5 steps to kick off your event stationery empire without feeling like you need a design degree or a trust fund.